For Father’s Day 2019, we partnered with Wieden+Kennedy and Old Spice to create the “Dad World Ranking System Bot”. This tool allowed Twitter users to engage the official Old Spice account with the hashtag #RankDad and promote the campaign. The team developed a CMS platform to help Community Managers filter and organize tens of thousands of Tweets that passed through a profanity test, then automatically respond through the platform and track @handles for brand giveaways. Each Tweeter received their very own custom-ranked mug GIF auto-generated by the bot, and a select few even received a physical version.