AWS Tatonka Challenge
Fly Chicken Fly: a stupidly fun game and catchy social assets about a rebellious, flying chicken.
Client
Amazon
Agency
Media.Monks
Year
2020
↳ Context
We partnered with AWS to drive awareness for re:Invent 2020, the largest cloud-computing conference in the world. The goal was to promote the quirkier side of the Vegas-based event, namely Midnight Madness and the Tatonka Challenge – or the “world’s largest chicken wing eating contest” as dubbed by the Guinness Book of World Records and a notoriously known favorite for Jeff Bezos.
↳ Execution
We built a fun & sticky little game, along with supporting content, to engage with thousands of developers and IT pros to boost AWS’ audience in 2020. Key insight: chicken wing eating competitions are fun for humans, but maybe the chickens don’t want to be eaten! Maybe they want to fly away and hang with their buddies in peace.
